GoNetZero
Scaling Carbon Management for Enterprise SaaS
Background and role
GoNetZero is a global renewable energy and carbon management platform. During my secondment, the challenge was to transition the platform from a collection of individual tools into a unified, enterprise-grade ecosystem. I was tasked with leading the design strategy to ensure the platform could handle complex data while remaining intuitive for commercial leads and sustainability officers.
A Product-First Design Language System
The Pivot from Brand to Product The existing design language was built for marketing—prioritizing aesthetics and storytelling. I led the evolution of the Design Language System (DLS) to meet demands of an industrial-strength SaaS product.
Architectural shift
Led the evolution of the DLS from a marketing-centric (pre-login) focus to a high-density Enterprise SaaS framework, implementing a new 12-column grid system that prioritizes dashboard real estate and complex workflows over imagery.
Data visualisation standards
Developed reusable patterns for complex carbon emission charts (Scopes 1, 2, and 3), ensuring semantic consistency and readability across the platform.
Operational velocity
Established comprehensive component documentation to reduce design debt and significantly accelerate developer hand-off.
Visualising Product Strategy through Interface
I acted as a strategic partner to the Product team, ensuring the platform’s architecture was not just functional but also future-proof, also helping stakeholders to have a vision of a possible outcome.
Roadmap alignment
Visualised the dashboard architecture to directly align with the long-term product strategy and roadmap. This ensured that as the platform expanded from one pillar to three, the user interface could accommodate new modules without requiring a core structural redesign.
Macro-to-micro UX hierarchy
Architected an organisational "Command Center" tailored for Sustainability Officers to handle high-level executive reporting, integrated with intuitive drill-down paths into granular, data-heavy module views to ensure complex datasets remain accessible and actionable.
Translating Complex Data into Commercial Value
I designed a suite of sales and client-facing tools that transformed GoNetZero’s technical capabilities into a compelling, easy-to-digest narrative for enterprise partners, positioning design as a strategic revenue driver.
Sales toolkit
Developed a high-level conceptual prototype that abstracted technical backend complexity into a narrative-driven onboarding journey; this functioned as both a vision tool for the client's decarbonisation path and a critical feedback loop to validate platform features with prospective users.
Client "Showcase" Dashboards
Client "Showcase" Dashboards: Established a scalable framework of templates and design methodologies for public-facing energy dashboards, transforming GoNetZero’s technical data into high-visibility branding assets that enable enterprise clients to showcase sustainability milestones and real-time carbon reduction efforts within their physical offices and buildings.
Global Impact and Strategic Tenders
Design Solutions for NetherlandsGovernment Procurement
I spearheaded the UX strategy for high-value international expansion, leading the end-to-end design for a Netherlands Government tender. This involved architecting flight emission and carbon abatement ecosystem fully localised for European cultural and functional standards.
Integrated Technical Architecture
Designed a seamless experience that integrated an automated project recommendation engine directly into air travel booking systems, allowing carbon offsetting to be a natural part of the procurement workflow.
Dual-Layered Information Hierarchy
Engineered a multi-tier dashboard architecture to serve distinct user needs within a government framework:
HQ View: A high-level oversight tool for administrators to manage organizational abatement efforts.
Individual View: A personalized interface for employees to track their specific travel footprint.
While the overall tender was not awarded due to external project factors, the UX and Design portion of our proposal received a perfect 10/10 score from the government evaluators—officially validating the quality, clarity, and usability of the interface.