Neutrogena - City Proof Your Skin

A regional integrated campaign for Neutrogena Hydro Boost Water Gel. With it's Moisture Sensor Complex, it works with skin barrier to repair damage caused by external aggressors. Target audience is girls who live and work in the city while living in the city means coming face to face with external aggressors every day. The idea of city-proof your skins is to show women that it’s possible to repair the city damage on their skin, and replenish the moisture their skin needs.

An integrated campaign that uses weather data to demonstrate product efficacy. Putting Ariel Lin ( Taiwan famous actress) through a torture test, where she experienced different environmental aggressors across different cities without leaving the room.

The City-Proof Your Skin campaign used real-time weather data to target our audience and demonstrate Hydro Boost's superiority through data visualisations, dynamic data-based offers and weather-triggered programmatic ads. The campaign also included smart billboards and weather-triggered programmatic ads. Each billboard visualised aggressor levels at its location and generated matching dynamic discounts. The higher the aggressor levels, the higher the discount.