McDonald's Site Revamp
Overall creative lead for McDonald's corporate site revamp
Homepage experience
Focus on most recent campaigns
Designed rotating carousel banners to spotlight current promotions and seasonal offerings, keeping customers informed about the newest deals and limited-time experiences while maintaining fresh, engaging homepage content.
Evergreen content hub
Designed persistent card-based modules below the hero section to showcase ongoing programs and core brand initiatives, providing alternative options for customers who aren't interested in the latest promotions.
Campaign landing pages
Visual impact headers
Created immersive masthead sections that showcase each campaign's distinctive creative assets and key messaging, ensuring consistent brand expression across all above-the-line marketing touchpoints.
Campaign discovery
Integrated scroll-triggered product reveals to guide users through featured menu items and campaign-specific offerings
Food and menu experience
Comprehensive Product Catalog
Developed a streamlined food menu interface with detailed nutritional information, ingredients, and customization options
