Sentosa Islander web experience
Web-based revamped loyalty programme
Sentosa revamped its membership programme with new reward tiers, points earning, and voucher redemption. Due to project timelines, we focused on enhancing the web app experience to showcase these updated loyalty features using a mobile-first approach.
Supporting UX Designer for point earning and voucher redemption features, user flows, and C-suite stakeholder presentations.
Everything at a glance - Dashboard revamp
Fraud solution
Created an anti-fraud design solution with animated masthead for quick verification, followed by member card display and flip-to-reveal QR code functionality for authenticated free island access.
Track progress
With the newly added tracker, members are motivated to see the progress to the next tier of membership. Lastly introducing My pocket that serves as a wallet for members to find new vouchers, existing benefits or purchases.
QR code scanning at merchants
A single static QR code at each merchant location powers both point earning and voucher redemption through an intelligent web-based scanner. Members scan once using their native phone camera without switching apps, and are automatically routed to a mobile-optimized interface offering clear "Earn Points" or "Redeem Voucher" options—no app downloads required. This smart routing system simplifies merchant setup while delivering a seamless dual-function experience for members across any device.
Points and vouchers
With introduction of points and tiers, functions are introduced within the web-based app. Hygience function as point history as well as voucher listing for members to keep track on.
Design expertise highlighted
System thinking
Developed an intelligent QR code system that simplified both merchant operations and member interactions through smart routing and dual functionality.
Stakeholder communication
Successfully presented design solutions and proof of concepts to C-suite leadership, demonstrating business value and user applications.
Problem-solving through design
Created anti-fraud solutions using visual verification methods, translating real business challenges into effective user interface elements.